Billboard Celebrates The Stage At SXSW With The Help of Carnival

Billboard and Carnival Cruise Line teamed up for two nights at The STAGE to deliver a slice of paradise following the recent announcement of a new, exclusive designation offering, Celebration Key on Grand Bahama: opening Summer 2025.

Tetris Kelly
Billboard and Carnival Cruise Line teamed up for two nights at this stage to deliver a slice of paradise following the recent announcement of a new exclusive destination offering celebration key on Grand Bahama, opening summer 2025. For two nights South by Southwest visitors were treated to the unique celebration key experiences only Carnival can provide. On night 2 eager fans lined up before doors open to catch a live set from dance music legend ILLENIUM. Ahead of the ILLENIUM set, fans were treated to opening sets by DJ Sober and FairLane, ILLENIUM’s set kept fans dancing all night. Carnival Cruise Line brought three fun activations to the party in Austin that elevated the consumer experience on site and showed some of what celebration key has to offer from custom treats at the paradise bars, snapping a photo on the beach side swing or grabbing a tropical popsicle from the celebration key card. No one does fun like carnival. Notable content creator Jenna Palek was on site interacting with fans before sharing her perspective of the show on social media. For more from Billboards to The Stage at South by Southwest visit Billboard.com.