Music fans voted in a poll published Friday (July 5) on Billboard, choosing the duo’s just-dropped, Western-trap track as their favorite new music release of the past week.
Lana and Quavo’s fresh new collab brought in more than 66% of the vote. Voters this week chose “Tough” over new music releases from Kesha, Childish Gambino, Eminem feat. Big Sean and BabyTron, Morgan Wallen and Zach Bryan.
Lana Del Rey brought the Migos rapper to the stage to surprise-debut “Tough” at her sold-out (and delayed, due to inclement weather) stadium show at Fenway Park on June 20, right after he’d hyped the song in a clip on Instagram that week.
A little bit country, a little bit trap and alt-pop, the Andrew Watt- and Cirkut-produced track has a dreamy hook that’s tough to quit humming when the song’s over, with a chorus the two share: “Tough like the scarf on a pair of old leather boots/ Like the blue-collar, red-dirt attitude/ Like a .38 made out of brass/ Tough like the stuff in your grandpa’s glass/ Life’s gonna do what it does/ Sure as the good lord’s up above/ I’m cut like a diamond shining in the rough, tough.”
“I’ll show you around … Come take a ride with me. Whenever. Whenever you ready, call on me,” Quavo tells Lana as the song comes to a close.
“Our new song is out with the toughest rapper I know @quavohuncho,” Del Rey wrote in an Instagram post on release day, while Quavo predicted the track will be “Song Of The Summer” on his own post.
A music video for “Tough” with home-video vibes was also unveiled alongside the single’s release this week, putting the pair’s chemistry on display as they spend a sweet, intimate day together out in the countryside.
Among the new music trailing behind “Tough” on this week’s poll is Kesha’s brand-new song “Joyride,” with 21% of the vote, and Childish Gambino’s “Lithonia,” with 5% of the vote.
See the final results of this week’s new music poll below.
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