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Dragons’ Den fans were left confused following Thursday’s episode, with one pitch leaving them scratching their heads despite the idea garnering enthusiasm from the Dragons.
It came when entrepreneurs Zara Paul and Aaron Morris pitched their AI editing platform idea, Choppity. While the Dragons seemed to be keen on the idea, viewers were left asking “what are they talking about?”
The husband and wife team had requested £100,000 in return fort a six percent equity stake in the business.
Their pitch was strong enough to intrigue all of the Dragons, who were eager to find out more.
The pair explained they had been working on the video editor since 2022, stating it “allows people to do complex video editing quickly and easily”.
Fans were left baffled though, with some struggling to understand the pitch and demonstration.
The dragons were impressed with the idea on the BBC business pitch show
BBC
Taking to X, one asked: “What are they talking about? #Dragonsden.”
“#dragonsden Eh? I really don’t know what this is all about,” a second admitted.
“I don’t really understand it. Or where the money is coming/going. #ImOut #DragonsDen,” another shared.
“Over my head! #dragonsden,” someone else commented, with another adding: “#dragonsden I’m lost here. Let me back in when someone’s pitching a tray that clips onto ladders for scaffolders to keep their sandwiches in.”
The couple decided to make a deal with Peter Jones
BBC
“Son son, you’ve lost me. What does yours do at what cost, that I can’t already get elsewhere and how many people want this hassle. #DragonsDen,” another posted.
Others did like the sound of the editing platform though, with one commenting: “I like Choppity. I just don’t know how the dragons could help #dragonsden.” (sic)
In the end, the couple received offers from Sara Davies, Touker Suleyman and Peter Jones, with their idea clearly impressing the experts.
After a chat, they opted to go with Jones, who’d made an offer to provide the full amount but for a 15 percent stake.
Taking another risk, the pair asked Jones to lower the stake to 12.5 percent instead.
“Thank you guys so much for your offers,” Zara told the group.
The couple ended up accepting Peter Jones’ deal
BBC
“Peter, we’re really interested in your connection, but we were wondering if you would consider dropping your equity ask to 12-and-a-half percent.”
“I would drop it if I get my £100,000 back,” he replied, adding: “Because then I have got no cash at risk and I own 12.5 percent. I would be happy with that.”
After sharing a look of agreement with her husband, Zara responded: “Yeah, we’d love to accept your offer.”
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