In a statement shared in an Instagram story today, Williams’ manager Simon Jones said the “family and I feel it is important to say how James tragically died”.
Mr Jones continued: “We hope that by us releasing this information, we can raise awareness about the dangers of ongoing ketamine usage and what it can do to your body.
“Ketamine usage is on the rise, particularly amongst young people, and I don’t think the full dangers of the drug are being discussed.”
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Mr Jones added that he and the family are working with mental health and addiction service Adferiad on a campaign to “raise vital awareness and give information on how to get help if you are struggling with ketamine usage”.
Williams reportedly died after suffering a cardiac arrest caused by ketamine – a general anaesthetic that is also used as a recreational drug,
Donna Chaves, from Adferiad, said: “We are incredibly grateful to James’s family for choosing to support and work with us on this campaign.
“Their courage in sharing James’s story will help raise vital awareness of the devastating impact substance use can have. We are seeing a worrying rise in the number of people using ketamine, often unaware of the serious risks it poses to their physical and mental health.
“Addiction can affect anyone, and too many people suffer in silence due to stigma and lack of understanding.
“By opening conversations and challenging misconceptions, we can help prevent further tragedies and support those in need to find hope and recovery.”
The TV personality, who grew up in Colwyn Bay, North Wales, before moving to Liverpool, came third in the 2023 edition of Dancing On Ice.
The star performed as the Wicked Witch of the West in a UK and Ireland tour of The Wizard Of Oz musical and reprised the role in the West End at the Gillian Lynne Theatre last year.
Image: The Vivienne at the premiere of the film ‘Wicked’ in November 2024. Pic: AP
They were due back on stage this month as the Childcatcher in a tour of Chitty Chitty Bang Bang, a role they first played last year.
Their funeral in Bodelwyddan, Denbighshire, North Wales, was attended by RuPaul’s Drag Race UK contestants Tia Kofi and Baga Chipz, along with Steps singer Ian “H” Watkins, TV personality Kim Woodburn and Coronation Street actress Claire Sweeney.
The government is seeking expert advice after illegal use of ketamine surged to record levels.
In the year ending March 2023, an estimated 299,000 people aged 16 to 59 had reported use of the substance, which is controlled as class B, according to the Home Office.
According to the UK national anti-drug advisory service Frank, ketamine reduces sensations in the body which can make users feel dream-like and detached, chilled, relaxed and happy, but also confused and nauseated.
A full inquest into the death of The Vivienne was listed to take place on 30 June.
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